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While it may seem easy to setup shop with a new idea, product or a service, the real intricacies of doing business include a very important starting step for businesses, which is having a trademark registered in your name/business through a proper trademark process.

In today’s hyper-connected and digitally integrated global economy, a strong brand identity is among the most valuable assets a business can possess. Whether it is a business name, a logo, a slogan, or a combination of elements, a trademark serves as a distinct indicator of the origin and quality of goods or services.

In an era where commerce operates without borders and brands are exposed to global audiences around the clock, safeguarding intellectual property on an international scale has become a cornerstone of effective brand management.